At Hard Rock Cafe in San Antonio: 2026 Ford Holiday River Parade & Lighting Ceremony

Join us in celebrating the magic of The Ford Holiday River Parade and Lighting Ceremony! 🎄 Hard Rock Cafe San Antonio on the Riverwalk has specially packaged tickets to enhance the viewing experience with festive party favors, face painting, and a surprise sure to be a flurry of fun! ☃️ Enjoy a unique experience at our holiday-themed Limited Time Pop-Up Bar Santa's Secret Social! Exploding with tinsel and Christmas trees, it's the perfect setting to take in the parade. ❤️ Friday, November 27th, 2026 7:00 PM - 9:30 PM Doors open at 6:30 PM Check-In Table at Hard Rock Cafe Main Entrance on the Street Level VIP River Level, Mezzanine Level, and Santa's Secret Social Balcony Tables Includes access to Chef Specialty Holiday Buffet, one alcoholic beverage voucher (redeemable for call liquors, house margaritas, beer, or wine) per person ages 21+ with valid ID, and one scoop of Paciugo's Gelato. Admission $99.50++ Per Person Ages 3+ Posted Table Ticket pricing is all inclusive of admission, tax, and gratuity for number of guests per table i. e. 1 Table for 2 price is all inclusive for admission for 2 guests. Email san_antonio_social@hardrock.com to add seats to your table. Chef specialty holiday buffet tbd ++ subject to an 8.25% sales tax & 20% gratuity; taxes and fees are subject to change at any time. *ALL tickets are final sale. No refunds issued for rain/bad weather. *All checks during event subject to 20% gratuity. Check out tickets for Breakast with Santa at Hard Rock Cafe here! Check out tickets for Breakfast with the Mean One at Hard Rock Cafe here! Check out tickets for the NYE Countdown on Crockett at Hard Rock Cafe here!