At Business Helsinki: Founder Forward: Customer Acquisition Workshop

Getting your first paying customers is one of the hardest steps for any founder — especially in an unfamiliar market, with a limited network and a limited budget. Which channel actually works for your product? How do you find early adopters willing to take a chance on you? And how much should you spend testing before you know something works?

This fall's second workshop focuses on customer acquisition: how to identify the right channels for your business, test them cheaply, and turn first customers into repeat ones.

This workshop is for you, if you want to:

-Find your first paying customers in Finland

-Learn about different acquisition channels without overspending

-Learn how to build a repeatable process for growth, not a one-off campaign

-Learn how local and international founders approach go-to-market here

-Identify what skills you need for your customer acquisition efforts

Program:

Open doors in event space Kaskadi 12-15:30

Join our open space on the 4th floor of Innovation Home at the heart of Kamppi, work on your projects, meet other entrepreneurs, advisors and potential mentors/co-founders and get to know our office, people and services.

Workshop & Group Sessions 16:30–19:00

16:30 Workshop begins

16:45 Learning segment on the workshop topic customer acquisition

17:05 Workshop exercise: How to apply the theory in your specific case?

17:25 Identifying your strengths as a founder & what other skills you will need in acquiring your first customers

17.50 Break and discusson